https://www.davidmatathia.com/new-gallery daily 0.75 2021-01-21 https://static1.squarespace.com/static/5cafa9d5b2cf792a0a92c806/6009db5dc6a99434ae9ad120/6009f043aa1eb9057eab226f/1611264110937/ Work https://images.squarespace-cdn.com/content/v1/5cafa9d5b2cf792a0a92c806/1611264702921-1OBI8A5QH5AIL3JZ3HD9/image-asset.jpeg Work - Coca-Cola: 1,000 Name Celebration Brief: Breathe new life into Share-a-Coke, Coke’s most successful sales-driving program that was entering it’s sixth year Insight: Research showed the program had lost its specialness, especially among multicultural youth, the core growth audience. Names weren’t nearly enough, we had to up the ante on personalization to get them re-engaged. Idea: Take the experience off the bottle and make it shareable at its core https://images.squarespace-cdn.com/content/v1/5cafa9d5b2cf792a0a92c806/1611264954274-FAT6WOYOBYIQLIPJZ3BD/image-asset.jpeg Work - French's: Mustard Ice Cream Brief: In a sea of look-a-like and me-too products, make French’s stand above as the go-to yellow mustard Insight: The average buyer saw yellow mustard as a commodity; all products were the same and all uses had been explored. Yellow mustard didn’t have the capacity to surprise them. Idea: Bring the one-of-a-kind flavor of French’s Yellow to life in a familiar, yet surprising form https://images.squarespace-cdn.com/content/v1/5cafa9d5b2cf792a0a92c806/1611265018105-0GKRTSG2GZ2483E2ANX6/image-asset.jpeg Work - BMW: An Expression of Joy Brief: Create meaning and drive interest for the all-new BMW Z4 Roadster amidst a major economic downturn Insight: Our audience lived at the intersection of art and automotive Idea: Don’t just introduce a car, create a unique work of art https://images.squarespace-cdn.com/content/v1/5cafa9d5b2cf792a0a92c806/1611265102810-GT84MTRNZ8A76HHUDRPZ/image-asset.jpeg Work - Checkers: Buy Back the Block Brief: Bring Checkers some cultural cache among its core audience: multicultural youth Insight: The most direct way to connect was to allow these fans to see themselves in the success of others from similar backgrounds Idea: Share a genuine, rags to riches story to help spark action https://images.squarespace-cdn.com/content/v1/5cafa9d5b2cf792a0a92c806/1611265198118-AL89WSCJCB47S2LHY75E/image-asset.jpeg Work - Hyundai: The Walking Dead Chop Shop Brief: Turn fans of the show into fans of the brand Insight: There was nothing fans loved talking more about than how they’d survive the zombie apocalypse Idea: Put their theories and skills to the test by putting them behind the wheel https://www.davidmatathia.com/work daily 0.75 2021-01-22 https://images.squarespace-cdn.com/content/v1/5cafa9d5b2cf792a0a92c806/1611271909198-UVBGP7XDOTK00268LL0W/image-asset.jpeg Projects https://images.squarespace-cdn.com/content/v1/5cafa9d5b2cf792a0a92c806/1611272305265-6D3BNVFR4M9W5XGI1XOV/image-asset.jpeg Projects https://images.squarespace-cdn.com/content/v1/5cafa9d5b2cf792a0a92c806/1611272344799-3JROXS37TMGRU3N7S5SL/image-asset.jpeg Projects https://images.squarespace-cdn.com/content/v1/5cafa9d5b2cf792a0a92c806/1611272679898-66V3NCHL4K4ND1DK0RHV/image-asset.jpeg Projects https://images.squarespace-cdn.com/content/v1/5cafa9d5b2cf792a0a92c806/1611272727040-OGT4OWWRAQXCGHKCL7R7/image-asset.jpeg Projects https://images.squarespace-cdn.com/content/v1/5cafa9d5b2cf792a0a92c806/1611331024563-WIM0C4AQKXYZPEZ0XJ7F/image-asset.jpeg Projects https://www.davidmatathia.com/kipp-harbor-times daily 0.75 2021-01-21 https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1456767403805-KN8Z62OADRLLPKN8YA4P/nytimes-main.jpg Kipp Harbor Times https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1456767279224-813H6OYK1363VPX4Y0MT/nytimes-main.jpg Kipp Harbor Times https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452557556634-PO1XOYQ0KN2HX9ADYKH6/close-landscape.jpg Kipp Harbor Times - I looked into our 34th president’s accomplishments and was interested to discover that he created the interstate. https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457566638051-1LLPLYCRXOBTE8WAK8XB/head-portrait.jpg Kipp Harbor Times https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457566638081-R7T7CSD19BDYHKWBAWH3/header-portrait-2.jpg Kipp Harbor Times - So I incorporated the meandering patterns of our highways into the fragmented design. https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457566875204-QCVG0UNW807VF00ACAUV/close-portrait.jpg Kipp Harbor Times https://www.davidmatathia.com/hyundai-santafe daily 0.75 2021-01-22 https://images.squarespace-cdn.com/content/v1/5cafa9d5b2cf792a0a92c806/1611335287078-MR448F4WGBA7W3IEEVIP/image-asset.jpeg Hyundai SantaFe: Epic Playdate (Super Bowl) - Epic Playdate https://images.squarespace-cdn.com/content/v1/5cafa9d5b2cf792a0a92c806/1611335287078-MR448F4WGBA7W3IEEVIP/image-asset.jpeg Hyundai SantaFe: Epic Playdate (Super Bowl) - Epic Playdate https://images.squarespace-cdn.com/content/v1/5cafa9d5b2cf792a0a92c806/1611335287058-A2J4ZZD4CPVYFDQQ7VBI/image-asset.octet-stream Hyundai SantaFe: Epic Playdate (Super Bowl) https://www.davidmatathia.com/spots daily 0.75 2021-01-25 https://images.squarespace-cdn.com/content/v1/5cafa9d5b2cf792a0a92c806/1611334616253-YS5XBBSVYNCKZ7SEIL3D/image-asset.jpeg Stories - JIM JENKINS | HYUNDAI | TEAM https://images.squarespace-cdn.com/content/v1/5cafa9d5b2cf792a0a92c806/1611335030370-9UJAQE7LMHQTL9AXBTTJ/image-asset.jpeg Stories - Dad's Sixth Sense - Hyundai Genesis Super Bowl https://images.squarespace-cdn.com/content/v1/5cafa9d5b2cf792a0a92c806/1611337498582-J18XU49WBV3KHSP6FR7J/image-asset.jpeg Stories - BMW 3 series commerical https://images.squarespace-cdn.com/content/v1/5cafa9d5b2cf792a0a92c806/1611338159914-U3VR80PZBIBL2ILP1Q7W/image-asset.jpeg Stories - Checkers & Rally's - Minor League https://images.squarespace-cdn.com/content/v1/5cafa9d5b2cf792a0a92c806/1611339267577-V2LRN6PNDDC853VT48CG/image-asset.jpeg Stories - French's Low & Slow https://images.squarespace-cdn.com/content/v1/5cafa9d5b2cf792a0a92c806/1611342736949-TSNF70SJXYAQ61F8DGLO/image-asset.jpeg Stories - Navy Federal Credit Union, Minivan https://images.squarespace-cdn.com/content/v1/5cafa9d5b2cf792a0a92c806/1611346775046-A8ZI45B02QBEP9WIYACX/image-asset.jpeg Stories - PH-TTB https://images.squarespace-cdn.com/content/v1/5cafa9d5b2cf792a0a92c806/1611613713735-NZN2NEFDKXI2643R05LC/image-asset.jpeg Stories - HYUNDAI FIFA WORLD CUP "BOOM" https://www.davidmatathia.com/vanguard-bureaucratic-suspense daily 0.75 2025-05-12 https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452634113588-M32DA4VU1QCEBLOKWCBV/main.jpg Vanguard: Bureaucratic Suspense https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452633698923-SREVHETD6RNYH16WLS5K/full-landscape.jpg Vanguard: Bureaucratic Suspense https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457568654663-XU9XK3PJ7V4Q9PR3OM65/close-portrait.jpg Vanguard: Bureaucratic Suspense - I envisioned political figures stuck in Capitol Hill like fruit in a gelatin mold. https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457568654685-KJ1URBHJSVCK5D1PUG3U/close-portrait-2.jpg Vanguard: Bureaucratic Suspense https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452633699077-35U8OWGO56S54W2RF8TC/magazine.jpg Vanguard: Bureaucratic Suspense https://www.davidmatathia.com/decode-creative-inheritance daily 0.75 2025-05-12 https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457568971678-00REK85V6O9X2O17334W/illo-portrait-head.jpg DeCode: Creative Inheritance https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457568971678-00REK85V6O9X2O17334W/illo-portrait-head.jpg DeCode: Creative Inheritance https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452640769497-E5BE96CWRJJDH3B0B160/illo-portrait.jpg DeCode: Creative Inheritance - Through several collage graphics, I communicated the overarching idea and its 50,000-year history and represented a few key creative figureheads of Western culture. https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1457568971590-I5XJ8SJKKIR0B0A53PX2/illo-portrait-numbers.jpg DeCode: Creative Inheritance https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1453310514773-2OF1BVGMTPQA623ACN9X/Wired_Genius_Piece_5_McQuade.jpg DeCode: Creative Inheritance https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1453310514824-AZ0D2YZ2WBB38VDXQWBS/Wired_Genius_Piece_6_McQuade.jpg DeCode: Creative Inheritance https://www.davidmatathia.com/the-finance-pulse daily 0.75 2025-05-12 https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452896039354-F8P5FPCM3V9HMWHWZ0FE/main.jpg The Finance Pulse https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452896039354-F8P5FPCM3V9HMWHWZ0FE/main.jpg The Finance Pulse https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452895911180-L6DBH16UX5HSJKKQVZQI/close-portrait-4.jpg The Finance Pulse - Futurists and climate change researchers agreed that after oil, the next great precious resource would be potable H2O. https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452895911018-5UG8G3WWA6Y9TIC2E0AG/close-portrait-3.jpg The Finance Pulse https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1453239494610-7UD2HPU09F11AQSZQL37/cima-photo-2.jpg The Finance Pulse https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1453239494985-ZBDN9ZAEGKVHFK2PRUUE/cima-photo-4.jpg The Finance Pulse https://www.davidmatathia.com/a-berlin-guide daily 0.75 2025-05-12 https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1453940592760-5OWKFJCJKG133RHSDOMK/main.jpg A Berlin Guide https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452709802560-MA4IIRVPEJEIZMK853S0/main.jpg A Berlin Guide https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452618821440-8XPUING788I0YWT0XX24/close-landscape-2.jpg A Berlin Guide https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452618821584-JWB346UOFML3MA2TT65D/close-landscape.jpg A Berlin Guide https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452725592955-X1079CSG1RCX64FODOMV/close-illo-2.jpg A Berlin Guide https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452725592953-F8PQRBTAV5IKQ0YD8VJK/close-illo-3.jpg A Berlin Guide https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452725593001-WS8ERGG75D6RD8IDVYAO/close-illo.jpg A Berlin Guide - This was my first time mixing typography and topography with the intimacy of a physical object. https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452725394220-4UAYP6OKBL4TM79RH4X5/map-crop.jpg A Berlin Guide https://www.davidmatathia.com/morale daily 0.75 2025-05-12 https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452703235511-ICK6K56XYNMW587G3U6D/main.jpg Morale https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452703235511-ICK6K56XYNMW587G3U6D/main.jpg Morale https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452703233250-IM5BFXP1MAIXWP6BDQM8/relax.jpg Morale https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452703235173-J8VISCZ1CRJIS9GD40K9/work.jpg Morale - The result was a six-piece collection of motivational words that, for me, hold a lot of meaning. https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452703234323-7H1DDQUVRD9GBFVJNMQX/tone.jpg Morale https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452703231449-OX10SZHWJMNCP33LPG7P/create.jpg Morale https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1452703232145-5IIRH99I5BE7J0EK2MQY/laugh.jpg Morale https://www.davidmatathia.com/ethics-review daily 0.75 2025-05-12 https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1453307629720-VXU62V9OYQD7Z46LI3F0/main.jpg Ethics Review https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1453307629720-VXU62V9OYQD7Z46LI3F0/main.jpg Ethics Review https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1453307627107-0QLYI4VGN9ZHH3XPAYO2/close-landscape.jpg Ethics Review - Students often stick tabs in a book to bring attention to certain passages, but in this case, the tabs are used to avoid the material. https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1453307627024-3PESQO49EK5MEB2WGK2U/close-portrait.jpg Ethics Review https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1453229235157-DT7832199KLB1P9CB8N8/close-portrait-2.jpg Ethics Review https://www.davidmatathia.com/contact-1 daily 0.75 2021-01-21 https://images.squarespace-cdn.com/content/v1/5cafa9d5b2cf792a0a92c806/1611268098770-7XE3C4GDUH8OXN60TQYF/dmatathia_CV_0121_Page_1.jpg Contact https://www.davidmatathia.com/about-me daily 1.0 2021-01-22 https://images.squarespace-cdn.com/content/v1/5cafa9d5b2cf792a0a92c806/1611326163939-897Q4HG2NWY6MJGO37SM/DavidMatathia_2020.jpg About Me - Hi, I’m David… https://images.squarespace-cdn.com/content/v1/5cafa9d5b2cf792a0a92c806/1611273852467-8IG5JLY38HDIAYP1L1U4/image-asset.jpeg About Me https://www.davidmatathia.com/about daily 0.75 2021-01-21 https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1459263426143-THBOLC2OEUG5G0VIPN5K/image-asset.jpeg About Live from the stage/my workspace